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Tradeshow Volunteers Rise to the Challenge

ProQuest Steps In to Help Hurricane Evacuees

Exhibit City News, April 2006

The IBM/ProQuest Internet & Homework Library, located in Baton Rouge, has been providing services to hurricane evacuees since September 22. Ann Curtis, the ProQuest exhibit and event manager whose hands-on, on-site efforts transformed the library from idea to reality. She said much of the project's success can be attributed to her experience as an exhibit manager and the support provided by her tradeshow suppliers.

ProQuest provides newspaper and other databases to libraries. The idea to create the library emerged on September 1 as the ProQuest marketing team watched footage of the disaster hurricane Katrina was wreaking in New Orleans. "We decided to do something to help, to make a contribution uniquely within our skill set," says Curtis.

As events wore on, ProQuest customers in affected areas reported the many needs of hurricane victims. People needed help locating their families, finding housing and jobs, and children needed resources and temporary locations for schools' all functions that could be provided by a library, librarian and Internet access.

ProQuest assigned the project to Curtis because of her experience setting up their exhibit on the show floor - in essence a temporary library. The original plan was to locate the library in the George R. Brown Convention Center in Houston. But plans changed after a conversation with Beth Bingham, a friend of Curtis's who was a retired librarian in Baton Rouge changed all that. "Beth said 'Please come here. We have 5,000 evacuees living in our convention center'," says Curtis.

Curtis put her trade show experience and ProQuest's tradeshow suppliers to work. Through Bingham, she contacted the LSU School of Library Science which supplied students as volunteer librarians. Bingham also solicited additional volunteers from the Cajun Clickers, a local computer club.

To house the library, Curtis called on Paulette Basham of United Van Lines. Basham tracked down the names of trailer companies and found one in Atlanta with a classroom trailer available.

For computers, Curtis utilized ProQuest's relationship with IBM to obtain access to ten that IBM had set aside for hurricane relief. These were handled and stored by United Van Lines until the library was ready.

GES generously donated all of the furniture for the library including tables, chairs, desks, and bookshelves. Curtis' exhibit house, Exhibit Concepts created and donated graphics for the library and provided Curtis with hardware - rope, fasteners, zip ties, whatever was needed. Curtis' long-time I&D supervisor, Dave Fegely, delivered and set-up a set of trailer stairs from Atlanta - on just a few hours' notice. And ProQuest's PC support staff stepped in to set up the computers'

Throughout the process, Curtis encountered many snags that would have discouraged most people. Location, permission, equipment availability and utilities all came into play. But Curtis took it all in stride, "Getting the right utility connections, the necessary suppliers, permissions, and other components is similar to working on the show floor," she says. "The things you learn as a trade show manager teach you to move and think quickly. And to make alternative plans and implement then on the spot when necessary."

Curtis credits her employer, colleagues and suppliers for their contributions. ProQuest saw this project put to rapid use while others such as a classroom trailer that had been donates sat uninstalled and unused. "We put suppliers from our industry in charge because they know how to get things done fast," she said. "You can depend on them to help you out in an emergency on the show floor and it translated to this."

The library opened in late September near the Baton Rough River Center Shelter. The Argosy Casino provided the location power and internet directly across the street from convention center. "It was the perfect location and the Argosy's answer to virtually every request was, "Yes," says Curtis.

Within the first three weeks, 500 evacuees had made use of the library. At that time, the convention center shelter closed and ProQuest moved the trailer to its current location in Renaissance Village, a field outside Baton Rouge that had been transformed into a trailer and camper park for 1700 evacuees. Curtis and team went back to work, telling anyone who questioned them, "Do what needs to be done. Just get it moved." The trailer park had no telecommunications, so Curtis' team used its connections to get Cox Cable to run an Internet line.

In the process of managing all of this, Curtis personally made five trips to Baton Rouge and spending 26 days there.

"Ann accomplished a remarkable feat," says Jeff Korchinski, Vice President of Sales & Marketing at Exhibit Concepts. "Her can-do attitude, ability to rally the troops and unwillingness to take "No" for an answer ensured the success of the project. Knowing she was in charge made our involvement an easy decision. We are very proud of everything that has been accomplished and pleased that this initiative benefit so many people."

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